This May 2021 article argued that a shopping app should be judged by how easily customers complete their tasks. Adding more features can distract a team from the basic journey of finding products and completing a purchase.
Retailers and development teams need a shared understanding of what the app is meant to accomplish. The original piece highlighted a common mismatch: effort goes into attention-grabbing features while onboarding and checkout receive too little care.
The article also called for consistency across the app, website and physical retail experience. Customer research should examine actual behaviour and points of friction, rather than relying on assumptions about what shoppers want. Its central design lesson was straightforward: visual polish and additional functionality help only when the core service already works reliably for the customer.
Our March 2021 archive described five qualities that help a mobile app remain useful beyond its launch. The list focused on the experience of using and maintaining an app, rather than on adding fashionable technology.
The April 2021 article considered how AI-assisted testing might support healthcare app development. Its starting point was the importance of reliable behaviour when an application collects or displays health information.
The February 2021 archive explored why a convincing digital face was only one part of a humanlike video-call experience. It described the difficulty of bringing several technologies together in real time.
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