AI and the Customer Journey: Examples from 2021

Sparkler Soft archive26 March 20211 min read

The March 2021 archive explored how companies used AI around customer experiences. Examples ranged from digital financial tools and leisure-venue ticketing to video discovery and delivery planning.

Make the service easier to use

The common aim was to reduce friction: help customers find relevant content, manage visitor demand or plan deliveries more effectively. The original coverage referred to providers including Convious, Media Distillery and Plotwise as examples of these approaches.

Measure the customer outcome

These examples represent different tasks, rather than one universal customer-service model. A recommendation system needs relevant choices; a delivery planner needs workable routes and reliable arrival information. The useful question is whether the system improves the customer’s task and how that improvement is measured. This archive summarises the 2021 examples without treating vendor descriptions as independently verified performance results.

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